A friend of mine thought that I should have a blog to write about movies and their marketing campaigns. I was a movie marketing executive for many years, and my friend thought that critiquing the trailers, tv spots and online efforts behind the launch of major studio films would be a good way for me to keep my mental muscles in shape, as well as providing me with a forum for my opinions and viewpoints.
I thought about this for a while, and decided to give it a try, but I don't think I will focus on movie marketing, although that could be among the topics I will cover. I will use this blog to write about whatever is on my mind.
I want to create a record of some of the things I have done, the people I have known and cared about, aspects of the culture that interest me, and a host of other subjects that will be as much of a surprise to me as to anyone who might read this.
I'll post this little note now, just to have something up on the blog.
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